WOWO!!! Upper Deck has announced that they have made a deal with Collegiate licensing to produce cards next year. This is one of the suggestions I made in a post on how Upper Deck might deal with losing their MLB license just a few days ago. You can read the full story here.
Carlsbad, CA (August 7, 2009) – On July 2, 2009, The Upper Deck Company and the Major League Baseball Players Association (MLBPA) announced their renewed partnership to produce baseball trading cards for the upcoming 2010 season, building on the successes of recent years in rebuilding the trading card category through strengthened distribution, consumer-friendly pricing, dynamic products and interactive promotions designed to attract kids to the excitement of baseball cards. This license provides Upper Deck with the rights to feature current Major League Baseball Players on their trading cards, including the game’s most collectible and sought-after superstars.
“Looking ahead to 2010, we are 100% committed to building the highest quality and most innovative baseball cards in the industry,” said Upper Deck CEO Richard McWilliam. “We look forward to announcing more details on our product portfolio in the coming weeks.”
Since its inception in 1989, Upper Deck has been the market leader for both its ability to create top-quality super premium products and to develop innovative programs that promote baseball cards to kids. In the past four years alone, Upper Deck has committed more than $21 million dollars to increase kids’ interest in baseball cards. Through annual television advertising campaigns, numerous retail promotions and online initiatives such as Upper Deck’s Kids Rewards and the current UpperDeckU virtual world, Upper Deck has led the way in dramatically increasing household penetration of kids collecting sports cards from 8% in 2005 to a reported 44% in 2008.
The MLBPA license agreement provides access to more than 1,200 current Major League Baseball players, including all of its stars. Fans can look forward to finding cards featuring autographs and pieces of game-used equipment from the biggest names in baseball including Derek Jeter, Albert Pujols, Ken Griffey Jr., and hundreds more. “Great cards of great players will continue to be the cornerstone of all Upper Deck products,” added McWilliam.
The license agreement between Upper Deck and the MLBPA ensures the company’s continued commitment to its existing consumer base, while at the same time building on its extensive investments to stimulate even greater interest among new users and kids.
“We’re looking forward to continuing the partnership with Upper Deck, a licensee that is clearly focused on the long-term growth of the trading card category,” said Judy Heeter, MLBPA Director of Business Affairs & Licensing. “We believe strong competition is generally good for consumers, and expect that our ongoing relationships with both Topps and Upper Deck will ensure consumer choices that lead to category growth.”
Wow, 21 Mil on trying to interest kids in cards?? Dontcha think Upper Deck would just realize that kids aren’t real big in this hobby? Guess Not. After maybe the 5th million maybe Upper Deck might consider investing their money somewheres else, maybe down the toilet I might suggest. Oh…or improving their cards so they dont lose their Major League license, that too.
You have all heard of how Topps got the exclusive rights to MLB Licensed trading cards, now that most of the shock has worn off we’re wondering what is to become of Upper Deck baseball cards next year. I’ve been researching different options that they could take. Hopefully this will give you an idea of what might happen with UD baseball cards in 2010.
Oh, you’ve probably noticed that we have changed our theme, we needed a little extra room on the sides so we switched. Love it? Hate it? Let us know.
This is what I’ve thought up:
1) They might just take the Donruss route and produce unlicensed trading cards without major league logos. Looking through ebay at listings of 2008 donruss threads, prime cuts, and so on, they have some decent looking cards (trying to go without MLB logos that is.)
Take a look at this Sandberg out of Threads, you can clearly see some of the logos, but i dont know, is it not considered showing if you cannot visibly make out the whole thing? Not Sure.
Or this Lou Gehrig, you can tell that the end of the lettering on the front of his jersey is there, but you cant make it out, and the classic NY Logo on his hat is either not visible from the angle, or it was photoshopped out.
2)They could try to get a license with college baseball and go like a Topps Magic for baseball and picture players in there college uni’s, but that would interfere with the players that came straight outta high school or immediately went to a minor league affiliate. Plus, the colleges of baseball players aren’t known as well as football players in my opinion.
3) You might have heard A Cardboard Problem suggestion of topless cards. Hey, ya never know.
4) They could come out with a history set ala Topps American Heritage.
5)They could use action shots that flat out dont show the logo, like this 2007 Upper Deck Masterpieces card here:
6)They could come out with a set commemorating Major League Stadiums(once again I dont know if this is violating the whole logo thing or not)
Thats what all I’ve got, if i come up with more ideas, I will post them here. These are some ideas that could very likely show up in your pack of cards next year.
If you have any other ideas I did not mention, by all means tell us what it is in the comments.
2009 Upper deck x has hit the stores, and its laking respect. For around 35 bucks you can get a hobby box, and for young collectors on a budget,this is a good product. But the reality is that many collectors dont want to waist there money buying a product that has barley changed appearance since last year, and has an X on it. Really, who thought of this. Obviously its not going to go over well with collectors to have a card with an X on it.
This product is not absoutly horrible, as the somewhat flashy design could appeal to kids and collectors. Also a plus is the die-cuts and UDXpotential inserts falling 1 each in every pack. As you can see from the ebay auctions, these cards arent going for much, which means the people the are choosing to collect 09 UDx should be happy. Every hobby box contains one jersey card, and 3 20th anniversary cards.
There is some diference but the design is pretty much similar. There is also two more UDXpotential subsets in the set this year as UDXpotential 5 and 6 were added. By the way doesnt Xpotential sound like they dont have any potential? Just thought of that.
As many of you have heard, the major story all around the card blogosphere, Upper Deck has lost exclusive rights to MLB baseball. The New York Times is reporting that Topps has won exclusive rights in a muti-year deal. Upper Deck can still produce cards but they have lost the right to MLB team logos and trademarks. My quick response, I’m not happy.
I’m sure many collectors are happy, but you need to consider that without Upper Deck, there isn’t any competition, and no varietyin products. I really cant imagine going to a hobby shop and just seeing Topps. Sure, Upper Deck didn’t always have the greatest releases(Documentary, UDx etc.), but they still competed with Topps and had there share of good products. Just last month Upper Deck had renewed the licence with the MLB Players Association.
If the once powerhouse Upper Deck wants to stay alive in the hobby, they need to focus on design and not worry about not having rights to team logos. Try more game used relic on-card auto cards with a great design.
Topps can do whatever they want with cards now, and that might not be so good for adult collectors. Topps President Michael D. Eisner said that ““This is redirecting the entire category toward kids.” Topps has already came out with more kid friendly products like Attax, and Toppstown. Who’s to say they wouldn’t make more. Topps goal is to get rid of the confusion that a kid has when they enter a card shop or store. We will have to wait and see what Topps does with there exclusive rights, but for now we can just wait till Goodwins Champions comes out, and what may be Upper Decks last popular product.
I stopped by good ol’ Wally World the other day and picked up two packs of 2009 upper deck series 1 jumbo rookie edition, wow, thats a mouthful, these are all the jumbo packs they are currently carrying, so no starquests for me.
Each 36 card pack of 2009 Upper Deck Series 1 Rookie Edition contains:
2 Rookie Debut cards
2 Team Leaders
32 Base cards
Heres what I got:
182-Francisco Rodriguez….looking pretty intense
416-Dexter Fowler RC
95-Brandon Phillips woo hoo, a red!
469-Alex Rodriguez Season Highlights
500-Josh Hamilton Team Checklist
435-Chicago White Sox Team Leaders
460-Wasington Nationals Team Leaders
Josh Geer Rookie Debut
Robert Parnell Rookie Debut
422-Greg Golson RC
473-Chipper Jones Team Checklist
428-Chris Lambert RC
100-Edwin Encarnacion another red!
483-Brandon Webb Team Checklist
473-Chipper Jones Team Checklist
428-Chris Lambert RC
James Parr Rookie Debut
Brad Nelson Rookie Debut
448-Pittsburgh Pirates Team Leaders
438-San Diego Padres Team Leaders
There ya have it, got some pretty good cards in the two packs.